SEO for B2B Companies – Why It’s Essential

Customers who are looking for your products and services are using Google to review their options – is your business showing up?

B2B SEO solutions are no longer optional, not if you want to stay competitive and show up in front of the right buyers. 

Using in-depth expertise, our B2B SEO firm can strengthen your brand’s position online and in your industry.

Why Hire a B2B SEO Agency

With the right experience and knowledge, B2B SEO companies can provide you with a much higher conversion rate than if you had to focus on other marketing tactics. 

This is because your site is showing up organically in front of potential buyers, not through a paid ad, which instantly enhances credibility and trust.

B2B search engine optimization isn’t as straightforward as it might sound either – it’s actually quite intricate. 

So if you are serious about seeing real results over the long term, it’s better to invest in a B2B SEO expert than trying to figure things out yourself. 

What’s more, you can expect to see results much faster, which means more sales, more quickly.

B2B SEO Services

Here are the B2B SEO services that we offer to get your company onto the first page of Google.

Keyword Research

No SEO strategy is complete without keywords. Along with taking search volume and competitiveness into account, we also look at buyer intent, ensuring you show up in front of a targeted audience. These keywords are then incorporated into your content topics as well as the back-end of your site to achieve the desired results.

Technical Audits

If your website is not generating as much traffic as you were hoping for, it might be a technical issue. Technical SEO audits help identify the elements on your site that are preventing Google from indexing your pages in top positions more often. Audits also outline the best practices to follow to clear up any potential hurdles. 

Competitor Analysis

Staying aware of the B2B SEO tactics your competitors are implementing will help your organization stay one step ahead. The results of a competitor analysis will also help you refine your marketing campaigns to generate more conversions more quickly. 

On-Page Optimization

On-page SEO refers to the elements that your leads would interact with, including your URLs, content, and menu. Optimizing these elements will take your website one step closer to a position on page one of Google. 

Link Building

Lastly, there’s link building or backlinks, an off-page SEO tactic that sends authoritative links back to your website. And the more trustworthy your website appears to search engines such as Google, the more likely it is that your site will rank higher.

Ongoing B2B SEO Services

As mentioned B2B SEO is not a once-off project, it also requires ongoing maintenance, which is why we also offer these additional services.

Analytics & Reporting

Tracking and measuring your performance is an essential part of making search engine optimization work for your B2B company. Understanding where improvements and adjustments are required is how you stay ahead of your competitors, reach more customers and grow your business. 

Technical Support

We understand that as a business owner, you are already strapped for time and that technical and SEO jargon can be confusing and time-consuming to understand. Our technical and website support services will free up your time while boosting your SEO rankings at the same time. 

Understanding a B2B SEO Company Process

So, what can you expect when working with a B2B SEO specialist? 

To start, it’s important to see past the empty promises and to go with a firm that produces real results using proven SEO tactics and tools. 

At eTraffic, we are focused on helping you improve your bottom line, giving you the best possible return on investment. 

To do this, we follow a specific process:

  • Onboarding. We take the time to understand what you do, how you do it, and who you want to speak to.
  • Auditing and Analysis. From there, our team of expert B2B SEO consultants will review your website and general online presence to develop a thorough roadmap.
  • Implementation. Once we take you through the specifics of what we plan to do, we can move onto the implementation, while keeping you updated every step of the way.
  • Reporting and Refinement. The final step is to review the various SEO data and reports to identify anything that still requires further optimization. From there, we can help you maintain your SEO and rankings to keep bringing you success. 

Why We’re the Preferred Choice for B2B SEO Marketing

We Work with a Team of B2B Experts

We have carefully selected each member of our team so that we can bring our B2B customers the best results. Our team consists of SEO strategists, technical experts, writers, and more. 

We Only Use Proven B2B SEO Strategies

The tactics we implement on client sites are proven to produce real results and growth for B2B organizations. This paired with advanced SEO software is how we boost your website rankings.

We Want to Understand Your Business

When it comes to B2B search engine optimization, there is no one-size-fits-all solution. We develop a solution that’s tailored to your business, goals, and target audience. 

The Long Term Benefits of Working with a B2B SEO Firm

Unlike other channels and tactics such as paid advertising and social media posts, search engine optimization is geared towards producing real, long-term results.

It’s one of the most effective ways to stay ahead of your competitors while also ensuring you reach targeted buyers who are ready to convert.

And because your site is presented in an organic and authentic way, customers are far more inclined to trust your brand and what you offer.

SEO for B2B Marketing FAQs

How Does SEO Work?

Unlike some other forms of digital marketing, SEO is made up of a few different components, all of which are linked to search engine algorithms. At the heart of it, search engine optimization is about providing users with the best and most relevant online experience based on their search queries. In return, search engines such as Google are more likely to recommend your website to the right people.

What Does an SEO Expert Do?

An SEO consultant is someone who has an in-depth understanding of what search engines are looking for. They then use best practices and proven tactics to alter your website content, structure, and a few back-end elements to attract the right audience and send search engines the right signals.

Are B2B SEO Agencies Really Necessary?

Yes, it is possible, but be prepared to spend hours learning the ins and outs of this digital art form. You would also need to dedicate enough time and effort to the implementation of these tactics if you want to produce the results you’re hoping for. Don’t forget, search engine algorithms change all the time too, so this will be an ongoing project.

What Should I Spend on Optimizing My Website?

Every B2B organization will have slightly different SEO requirements, which can make it difficult to pinpoint exactly what you should be spending. Your best bet is to set up a call with a reputable firm that specializes in SEO and B2B marketing to determine your requirements and get a quotation from there.

What B2B SEO Consulting Services Do I Need?

This too is a tricky question to answer because there are a number of factors that play a role, including the age of your site and what tactics you’ve already implemented. The core services you may want to consider include SEO auditing, keyword research, and on and off-page optimization.